AI for Marketing Agencies: Claude Cowork Course

Modalità
Online
Durata
1,7 ore
Lingua
en
Livello
practitioner

Il corso

Ship brand-voice content, SEO audits, campaign and email-sequence plans, and monthly client reports as Live Artifacts on Claude Cowork. 5 practitioner chapters.

Identità del corso

Materie

claude cowork marketing, ai content marketing, claude for marketing agencies, ai seo audit course, brand voice content with ai, ai email sequence generator, campaign planning with claude, marketing agency workflow ai

Livello

practitioner

Lingua

en

Programma e obiettivi

Obiettivi
  • Generate brand-voice blog posts, social variants, email, and landing copy with /draft-content and pass /brand-review
  • Run an end-to-end /seo-audit producing keyword strategy, meta tags, FAQ blocks, and internal-link maps
  • Plan multi-channel campaigns with /campaign-plan, including objectives, channel mix, and a content calendar
  • Build full email nurture sequences with /email-sequence
  • Set up per-client brand-voice Projects to operate a digital agency on Cowork
  • Schedule recurring client performance reports as Live Artifacts
  • Distribute house style and reusable commands through a private plugin marketplace
Programma
  • Url: https://aiacademy.anthropos.work/chapters/marketing-cowork-intro/ · Marketing with Cowork: Start Here · Position: 0 · An orientation across the marketing ladder — brand voice into content, SEO audits, multi-channel campaigns, and agency mode at scale.
  • Url: https://aiacademy.anthropos.work/chapters/marketing-cowork-content/ · Brand-Tuned Content · Position: 1 · Drive /draft-content against your brand voice — generate blog posts, social variants, email, and landing copy that pass /brand-review on the first cut.
  • Url: https://aiacademy.anthropos.work/chapters/marketing-cowork-seo/ · SEO Audits & Optimization · Position: 2 · Run /seo-audit end-to-end — produce a site audit, expand keyword strategy, and ship SEO-optimized long-form content with H1, meta, FAQ, and internal-link maps.
  • Url: https://aiacademy.anthropos.work/chapters/marketing-cowork-campaigns/ · Campaigns & Email Sequences · Position: 3 · Plan multi-channel campaigns with /campaign-plan and /email-sequence — objectives, channel mix, content calendars, success metrics, and full nurture flows in one session.
  • Url: https://aiacademy.anthropos.work/chapters/marketing-cowork-agency-mode/ · Agency Mode at Scale · Position: 4 · Run a digital agency on Cowork — per-client brand-voice Projects, scheduled monthly performance reports as Live Artifacts, and a private plugin marketplace that distributes house style.
Competenze acquisite
  • Generate brand-voice blog posts, social variants, email, and landing copy with /draft-content and pass /brand-review
  • Run an end-to-end /seo-audit producing keyword strategy, meta tags, FAQ blocks, and internal-link maps
  • Plan multi-channel campaigns with /campaign-plan, including objectives, channel mix, and a content calendar
  • Build full email nurture sequences with /email-sequence
  • Set up per-client brand-voice Projects to operate a digital agency on Cowork
  • Schedule recurring client performance reports as Live Artifacts
  • Distribute house style and reusable commands through a private plugin marketplace
A chi si rivolge

It is built for marketing professionals, agency operators, and content and SEO practitioners who want to run client and in-house marketing on Claude Cowork. It is a practitioner-level path aimed at a business audience, not engineers.

Erogazione

Durata

1,7 ore

Edizioni

Edizioni

online

Domande frequenti del provider

faq

What will I learn in this Claude Cowork marketing course? You learn to run marketing and agency work on Claude Cowork using Anthropic's official Marketing plugin: generating brand-tuned content, running SEO audits, planning multi-channel campaigns and email sequences, and delivering client-ready performance reports. The path spans five chapters, including a dedicated agency-at-scale module.

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